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Successful Digital Transformation in Financial Services

Q&A with Industry Experts

Successful Digital Transformation
in Financial Services

  • 01

    Digital transformation is critical for financial services organizations who want to thrive in our increasingly digital age. As consumers demand more and more from their financial services interactions, those organizations that don’t evolve will be left behind. But what are the keys to a successful journey?

    We recently hosted a webinar focusing on the intricacies of this transformative process, looking at key challenges and guidance for financial institutions looking towards a digitally empowered future. And from that discussion, a number of insightful audience questions were addressed – so we wanted to share some of them here with you!
  • 02

    With digital transformation came digital banking which made life easy for both consumers and would-be thieves. How can we mitigate the increasing hacking risks associated with digital  banking, from both the customer side and the bank side?

    Digitalization is increasing – and yes, so is fraud. This is where client authentication becomes so important, and truly understanding and knowing your customer is key. Device authentication for example can be critical, as well as collecting the required data to be sure we are understanding our customers without impacting the customer journey. That level of discipline needs to sit with the financial institution, without necessarily being seen or experienced by the customer. Identity theft is quite prevalent, especially in certain regions like the Nordics, so it’s critical to balance the need and desire to have strong fraud and identity management in place, without adding friction to the process for your consumers.

  • 03

    How is generative AI impacting decisioning?

    There is a potential for a large impact on decisioning with the use of generative AI tools. We’re in the early adoption stages, because from a regulatory and compliance standpoint, there is a nervousness about using these tools to push businesses forward. Institutions are risk averse, cautious, and measured in the terms of the policies they implement. Corporate governances are challenges for many banks, particularly when dealing with a variety of regional regulations. In part, it comes down to explainability. While AI tools can certainly help from a risk decisioning standpoint, and should be fully explainable in that regard, there is not enough known about the control and regulation of generative AI tools to ensure that data is being used and stored properly. Ultimately, we’re early on in this journey and they will play a fundamental role in our industry over the next few years.
  • 04

    What is the importance of being able to adjust business lending and fraud rules quickly given the rate of change in the macro-economic landscape, customer behavior and MO of fraudsters? Why are organizations, particularly in the financial services industry, struggling to keep up with these rates of change?

    Often, organizations struggle to keep up with the rate of change due to the technology infrastructure in place. Being able to make changes quickly to respond to market demands and evolving threats is key to not only accurate fraud prevention, but also simply ensuring that you’re meeting the needs of your customers. If you have to wait six weeks for sign-off on a policy change, and then wait additional time for a vendor or your IT team to make iterations in your decisioning processes, you’ve left your organization susceptible. Having self-sufficiency in times like these is critical – being able to use advanced analytics to optimize decisioning strategy, quickly, and then make those changes just as quickly is key. But you need the right technology in place to support that flexibility and agility.
  • 05

    When the bank is undergoing a full digital transformation, many projects and developments are done at the same time with limited resources. What does management need to pay attention to when making decisions on priorities?

    The first step is making sure that all projects have been categorized and prioritized with the entire group, and that those priorities are aligned with the overall group/organizational strategy. Alignment is key. It is very difficult to have competing projects fighting for resources (time, money, human) and this is a common challenge among financial services institutions. Allowing for a level of flexibility and adaptability is crucial – often what helps is reevaluating priorities at set intervals, every quarter for example. The largest priorities may not change often, but the smaller, more nimble priorities can (and often do), and your project management structure should be flexible enough to accommodate that.
  • 06

    Given the increasing flow of information, number of processors and variety of processors within the competitive landscape, what is the importance of increasing the number of data connections to enhance decisions towards better business outcomes?

    Increasing data connections can be helpful, but it’s worthwhile to note that we don’t want to connect to so many that it’s overwhelming. It’s not just about more data, it’s about the right data at the right time, in order to see the real value of those data sources. Getting the right level of customer data that you need to adequately support your decisioning processes is crucial. Having a broader spectrum of data available, in terms of types of data sources and variety, as well as quality, is more important than just continually adding new data sources that won’t provide any additional value to the view of your customers (and may in fact add more friction to the journey). Data sources that allow for a strong level of automation in your decisioning processes will also be more valuable than those that require manual intervention or human oversight (which add complexity and slow down the process).
  • 07

    Will the current path of digital transformation that banks are on (locally and globally) lead to more financial stability or more future crisis scenarios (like Silicon Valley Bank)?

    Financial stability is important – we weathered this during the financial crisis in 2008, and there are continual efforts to combat any instability. One of the things that led to that instability is the fracturing of the value chain. When you have new players who are so specialized and who don’t see the whole banking picture, there are inherent risks. On the other hand, when you have large incumbents who do everything in-house, they see the whole picture, but they can often be very rigid and slow to move or make changes, which has different risks and implications on financial stability.

Balance risk with opportunity across the customer lifecycle.

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RiskSeal

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RiskSeal

Smart Credit Decisions Through Digital Footprints

Key Benefits

  • Approval Rate Increase. RiskSeal identifies creditworthy borrowers who have no prior credit history. We help fintech companies expand into emerging markets, increasing approval rates by up to 50%.
  • Default Prevention in the Early Stage. RiskSeal reduces default rates by up to 25% by providing actionable insights derived from over 140 social and digital platforms, utilizing more than 300 data points per applicant.

“RiskSeal provides a detailed profile for each applicant, covering their social media and online activities. They also return a very accurate Digital Credit Score. This helps us make informed decisions. Our approval rates increaed by 2x, with a 17% reduction in default rates and a 26% reduction in KYC spending.”

TYMUR BUGAEVSKIY, HEAD OF DATA SCIENCE AT ONCREDIT

Credit Scoring and Risk Assessment Through Digital Footprints

Tailored financial solution. RiskSeal is an exclusive digital credit scoring solution tailored specifically for the financial industry.

Scoring and decision system. Our solution goes beyond simple data enrichment – it’s a complete user scoring and decision-making system.

In-depth digital profile analysis. Using just a user email, phone number, and IP address data, RiskSeal analyzes a customer’s digital footprint and provides their detailed digital profile.

About RiskSeal

  • Services

    • Alternative Data for Credit Scoring
    • Digital Credit Scoring
    • Digital Footprint Analysis
    • Face Recognition
    • Name Intelligence
    • Geolocation Insights
  • Regions Supported

    • Global

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BNPL Could Reach 670 Million Users by 2028: Will Any Firms Still be Around to Prosper?

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Transforming the Customer Journey: How Unified Technology Can Enhance Experience and Efficiency

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Transforming the Customer Journey:
How Unified Technology Can Enhance Experience and Efficiency

  • Mark Collingwood, Vice President Sales and Managing Directof Europe, Provenir

As consumer duty mandates higher transparency and fairness, many large organisations face the pressing challenge of modernising their complex and costly legacy systems. These traditional systems, characterised by siloed architecture, not only inflate operational costs but also impede the development of a seamless customer experience. To stay competitive and compliant, businesses must simplify their technological frameworks to better understand and serve their customers throughout the entire journey.

The Problem with Siloed Architectures

Legacy systems in large organisations often operate in silos — separate, and sometimes incompatible systems that handle different aspects of the business. This fragmentation leads to several issues:

  • Inefficiency and High Costs: Each silo may require separate maintenance and integration efforts, which increases overall operational expenses.

  • Impaired Customer Insights: Siloed data and systems obstructs a unified view of the customer, making it difficult to tailor services effectively and personally.

  • Delayed Time to Market: The lack of agility inherent in legacy systems can slow down the introduction of new services or updates, hindering responsiveness to market changes.

Consumer Duty as a Catalyst for Change

Recent regulatory trends emphasising consumer duty call for greater levels of transparency and fairness. These regulations are not just legal requirements but also opportunities to redefine the customer experience. They press businesses to:

  • Enhance Understanding: By simplifying interactions and communications, making them easier for customers to understand.

  • Increase Transparency: By clearly explaining terms, conditions, and processes associated with the services offered.

To align with these needs, re-architecting the technological and data landscape is crucial. This involves:

  • Eliminating Redundancies: Stripping away overlapping functionalities to reduce clutter and costs.

  • Adopting a Common Component Architecture: Shifting towards a unified decisioning platform that supports a broad range of customer needs, simplifying training, maintenance, and enhancement.

  • Fostering Reusability: Developing modular systems that can be quickly and easily adapted or expanded to meet emerging demands without the need for extensive customisation.

Benefits of More Unified Technology

By overhauling their IT architecture, organisations can reap significant benefits:

  • Eliminating Redundancies: Stripping away overlapping functionalities to reduce clutter and costs.

  • Reduced Operational Costs: Streamlined and simplified IT infrastructure lowers the total cost of ownership and operational expenses.

  • Improved Time to Market: A more agile and adaptable technology stack enables quicker rollout of new features and adjustments to customer needs.

  • Enhanced Customer Satisfaction: Timely and relevant interactions, powered by a comprehensive understanding of the customer, boost satisfaction and loyalty.

  • Improved Business Efficiency: Deploying a more simplified re-useable component-based architecture can help improve business efficiency and support an improved customer experience.

Case Study: Implementing Unified Technology

Consider a hypothetical financial institution plagued by dated, siloed systems. By transitioning to a unified decisioning platform, the institution could:

  • Consolidate Customer Data: Integrating all customer data into a single repository, providing real-time insights, and enabling proactive service adjustments.

  • Automate Service Delivery: Utilising common components to automate and standardise processes, reducing manual errors and operational delays.

  • Enhance Customer Interactions: Deploying advanced analytics to personalize customer interactions, thereby increasing engagement and trust.

As consumer duty reshapes the business landscape, the push towards transparency and simplicity can no longer be ignored. By embracing a simplified, re-useable component-based architecture, organizations can not only meet regulatory demands but also set new standards for customer experience. The journey towards technological simplification is not just a compliance measure, but a strategic move that can lead to substantial competitive advantage and operational efficiency.

For businesses ready to embark on this transformative journey, the path forward involves embracing innovation, discarding outdated practices, and viewing regulatory compliance as an opportunity for holistic improvement. Simplified technology is not just the future; it is the foundation upon which lasting customer relationships are built.


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What are the trends impacting the financial services industry this year? In this article from Global Banking & Finance Review, EVP of North America for Provenir, Kathy Stares, shares her expert insights on everything from evolving lending practices to new competition, and changing fraud risks and compliance needs. 

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Provenir Wins Third Consecutive Data Breakthrough Award

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Provenir Wins Third Consecutive Data Breakthrough Award

Prestigious International Awards Program Recognizes Outstanding Data Technology Products and Companies

Provenir Honored as Data Solution of the Year for Finance

LONDON April 11, 2024Provenir, a global leader in AI-powered risk decisioning software, today announced it has been selected as winner of the “Data Solution of the Year for Finance” award in the annual Data Breakthrough Awards program conducted by Data Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies and products in the global data technology market today. Provenir has been named the winner of the Data Solution of the Year category for the third year in a row. 

Provenir Data is a fintech data ecosystem purpose built to simplify and advance the data supply chain for financial services providers. With its single API, fully managed pre-built integrations to more than 120 local and global data partners, and business user-friendly interface, Provenir Data makes taking control of an organization’s data strategy fast and simple. 

Financial services providers also benefit from a curated range of richer data sources and insights solutions across identity, fraud, and credit. Curated data means faster access to the right data and data insights at both a regional and global level. With local data sources across multiple countries, organizations can easily duplicate and iterate their data strategy as they expand into new regions.

“Provenir Data provides organizations offering financial products to their customers the ability to verify identity quicker, detect fraud earlier, and make more accurate credit decisions by providing the right data at the right time,” said Larry Smith, CEO of Provenir. “We are honored to be named ‘Data Solution of the Year for Finance’ for the third consecutive year as it is a great testament to our continued innovation in the financial services market.” 

“Provenir Data represents a breakthrough fintech data ecosystem that is built to simplify and advance the data supply chain for financial services providers,” said Steve Johansson, Managing Director, Data Breakthrough. “Provenir is enabling organizations to verify identity quicker, detect fraud earlier, and make more accurate credit decisions in everything from SME lending to auto financing and beyond. We are pleased to award Provenir our 2024 ‘Data Solution of the Year for Finance’ designation as Provenir Data makes taking control of an organization’s data strategy fast and simple so that organizations have the data they and their customers need.”

The annual Data Breakthrough Awards is the premier awards program founded to recognize the data technology innovators, leaders and visionaries from around the world in a range of categories, including DataOps, Data Analytics, AI, Business Intelligence, Data Privacy, Data Storage and many more. The 2024 Data Breakthrough Awards program attracted thousands of nominations from across the globe.

About Provenir

Provenir helps banks, fintechs and financial services providers unlock the secret to smarter credit risk decisioning.

Provenir’s AI-powered platform brings together the power of decisioning, data, and case management to drive intelligent decisions. This unique offering gives organizations the ability to power decisioning innovation across the full customer lifecycle, driving improvements in the customer experience, access to financial services, business agility, and more.

Provenir works with disruptive financial services organizations in more than 50 countries and processes more than 4 billion transactions annually.

About Data Breakthrough

Part of the Tech Breakthrough organization, a leading global provider of market intelligence and recognition platforms for technology innovation and leadership, the Data Breakthrough Awards program is devoted to honoring innovation and market disruption in data technologies, services, companies and products. The global Data Breakthrough Awards program provides a forum for public recognition around the achievements of data companies and solutions in categories including data analytics, management, infrastructure and hardware, storage, Business Intelligence and more. For more information visit DataBreakthroughAwards.com.

Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.

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Breaking BaaS: Keeping The Sponsor Bank-Fintech Relationship On The Straight And Narrow By Taking a Page From Franchising

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Breaking BaaS:
The Sponsor Bank-Fintech Relationship On The Straight And Narrow By Taking a Page From Franchising

  • Michael Fife, Vice President – Sales & Consulting, U.S., Provenir

The financial services industry is undergoing a profound transformation, with technology-driven innovations reshaping traditional banking models. Among these innovations, Banking-as-a-Service (BaaS) has emerged as a pivotal enabler, allowing fintech companies to leverage the infrastructure and regulatory framework of established banks to offer a wide range of financial products and services. However, the success of BaaS partnerships hinges not only on technical integration but also on fostering a collaborative relationship between sponsor banks and fintechs akin to the dynamic between franchisors and franchisees.

Franchising as a Model of Business Standardization

Franchisors provide franchisees with a well-defined blueprint for conducting business operations, encompassing everything from brand identity to operational processes. While brand identity may not be as critical in BaaS, the importance of standardized processes cannot be overstated. Similarly, sponsor banks must offer fintech partners a structured framework for conducting banking activities to ensure regulatory compliance and mitigate risk.

Applying Franchise Principles to BaaS

Sponsor banks must go beyond merely providing access to core banking systems and lending licenses; they must actively engage with fintech partners to establish standardized procedures for loan origination, risk assessment, and compliance. This entails defining acceptable risk criteria, specifying data sources for lending decisions, and establishing governance mechanisms for risk management.

The Imperative of Transparent Collaboration: Cloud-Native Decisioning Platforms Are One Facilitator of Collaboration

Achieving transparency and collaboration in risk management requires robust technological solutions. Cloud-native risk decisioning software offers fintechs and sponsor banks the necessary tools for data ingestion, decision and fraud orchestration, and manual review processes. Moreover, these platforms facilitate administrative functions such as user access management, version control, and auditing, thereby streamlining collaboration between a sponsor bank and its compliance team and the fintech, ensuring compliance with regulatory requirements.

Aligning Market Demands with Regulatory Compliance

By leveraging an industry-recognized risk decisioning platform, sponsor banks and fintechs can collaboratively define risk policies according to universally-recognized standards that balance market demand for a given fintech product with regulatory obligations. This collaborative approach not only enables fintechs to address a specific market need but also ensures that sponsor banks adhere to regulatory frameworks, such as capital requirements, data privacy, and KYC/BSA/AML requirements, among other banking regulations.

Navigating Challenges and Seizing Opportunities:

  • Overcoming Regulatory Hurdles

    One of the primary challenges in BaaS partnerships is navigating the complex regulatory landscape governing the financial services industry. By establishing clear governance structures and leveraging cloud-native technology solutions that enable oversight and rule-based administration, sponsor banks can mitigate regulatory risks and foster trust with fintech partners.

  • Seizing Opportunities for Innovation

    BaaS partnerships present opportunities for both sponsor banks and fintechs to innovate and differentiate themselves in the market. By collaborating on product development, leveraging advanced analytics, and embracing emerging technologies such as blockchain and artificial intelligence, partners can deliver cutting-edge financial solutions that meet evolving customer needs.

As the financial services industry continues to evolve, the collaboration between sponsor banks and fintechs in the realm of BaaS will become increasingly vital. By embracing a franchisor-franchisee dynamic characterized by standardized processes, transparent collaboration, and technological innovation, partners can unlock the full potential of BaaS and drive positive outcomes for customers, regulators, and stakeholders alike.


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Islamic Banking and Financial Services: Where Tradition Meets Innovation

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Islamic Banking and Financial Services:
Where Tradition Meets Innovation

  • Allison Karavos

Embracing Advanced Risk Decisioning in the Digital Age

Islamic banking, a rapidly evolving facet of the financial services sector (primarily in the MIddle East), presents a unique blend of traditional Islamic principles and modern financial practices, challenging professionals in finance, lending, credit, and risk decisioning to rethink their strategies. At its core, Islamic banking adheres to Sharia law, which has a number of implications on everyday financial transactions. 

Some of these principles include:

  • Paying or charging interest (riba) is prohibited (instead of interest, islamic financial institutions essentially profit-share with a model called equity participation)

  • Maisir (gambling) is prohibited

  • Gharar (excessive risk) is also prohibited

  • Financial transactions must be backed by tangible assets

  • Investments in industries deemed ‘unethical’ is not allowed

These rules and frameworks create a complex landscape of commercial transactions, with stricter parameters and compliance procedures governed by principles such as profit and loss sharing and risk-sharing models, distinguishing it significantly from conventional banking systems. For financial institutions navigating these intricacies, the integration of sophisticated automation becomes not just a competitive advantage but essential. Automation technologies, including risk decisioning software, can play a pivotal role in ensuring compliance with the dynamic regulatory requirements and adapting to evolving consumer demands. They offer the agility needed to align with nuanced, principle-based transactions while maintaining efficiency and competitiveness in the global market. And the Islamic finance sector continues to expand, with more than 560 banks and over 1,900 mutual funds around the world that comply with Islamic principles. Between 2015 and 2021, Islamic financial assets grew to about $4 trillion from $2.17 trillion and are projected to rise to roughly $5.9 trillion by 2026, according to a 2022 report by the Islamic Corporation for the Development of Private Sector (ICD) and Refinitiv. Global Islamic finance assets are said to have reached $4.5 trillion USD in 2022 and are projected to reach $6.7 trillion USD in 2027. The industry has more than doubled since a decade ago, and almost 60 countries now have Islamic finance regulations, with several new markets in Asia and Africa exploring the introduction of Islamic financial services.

Leveraging technology to harmonize these rich traditions with the demands of modern finance has become increasingly crucial for institutions aiming to thrive in this distinctive financial landscape.

Islamic Banking: Complex Needs Means Complex Challenges

Looking deeper at the complexities of Islamic banking reveals numerous challenges faced by financial institutions. One significant hurdle is the inherent variability in Islamic finance principles, which can differ across regions and jurisdictions. This diversity, influenced in part by differing interpretations of Sharia law, leads to variations in products and services offered, complicating compliance and operational strategies. Additionally, the Islamic finance sector, like all of finance, is subject to continuously evolving regulations, adding layers of complexity for institutions striving to remain compliant. On top of that, there are often regional differences in regulations and legislation, adding additional legal complexity on top of the cultural challenges, affecting the overall structure, delivery, and compliance requirements of Islamic financial services. And let’s not forget operational costs, which can be prohibitive when considering the requirements to align financial products and services with Islamic banking principles/guidelines – often needing specialized expertise and processes to ensure all nuances are covered. 

This is where the use of outdated or legacy risk decisioning software can pose a significant threat – not only to the overall adherence to Islamic banking principles, but also to the overall customer experience, which, as we all know, is key to customer retention and loyalty. Traditional risk management and assessment tools, typically designed for more conventional financial services systems, can fall short in decisioning accuracy when faced with the unique considerations of Islamic banking. This can lead to overall operational inefficiencies, increased risk exposure (including credit losses and fraud), and an inability to adequately meet the demands of your customers, especially when it comes to tailored product offerings and frictionless experiences across the entire journey. And introducing unnecessary (and unwelcome!) friction in the customer experience is a surefire way to negatively impact customer satisfaction and overall retention.

Embracing Advanced Risk Decisioning Technology

But the good news is, investing in advanced, automated, adaptable risk decisioning technologies can enhance the customer experience and help you maintain a competitive edge, while still effectively managing your risk in an increasingly complex financial landscape. Upgraded risk decisioning tech, especially when it includes embedded intelligence like AI/ML, can transform your risk management strategy, while still ensuring compliance with Islamic banking principles. AI can analyze vast amounts of data, identifying patterns and risks that may be overlooked by traditional evaluation methods, enabling a more holistic, accurate assessment of risk and your customers – and more compliant decision making. The integration of advanced technologies also streamlines your risk processes, reducing the time and effort required to accurately evaluate your customers. Gaining this efficiency means lower operational costs, but it also helps to accelerate the delivery of financial products and services to your customers, greatly enhancing the overall experience and helping ensure customer satisfaction and loyalty. Islamic banking customers, like customers of just about any industry these days, expect fast, personalized offers – which isn’t easy to do with more legacy tech. 

Besides these obvious benefits, updating your legacy risk decisioning technology also helps to support further innovation within the Islamic banking sector. Like everything else in finance, change and evolution is the name of the game – but it’s very difficult to remain agile and adaptable with outdated, siloed systems and processes. Leveraging more flexible tech, especially with embedded intelligence, enables the rapid development of new, compliant financial products and services that meet the evolving needs of both customers and the market as a whole. Consider advanced risk decisioning a dual-force, empowering Islamic financial institutions to navigate complex compliance requirements with ease, while also fostering an environment of innovation (and bonus, don’t forget that whole customer satisfaction piece). Mitigating risk and driving the industry forward in a way that aligns with both traditional Islamic principles and modern customer expectations means you can strike that necessary balance in this unique environment.

Future-Proofing Your Decisioning Technology

So if you’re convinced of the importance of upgraded technology to support risk mitigation, customer experience, and adherence to Islamic banking guidelines… what can you do to ensure you are implementing the best risk decisioning technology that not only meets your needs now, but also supports your needs in the future?

Some key things to keep in mind are:

  • Data: Ensure you have access to a rich variety of global data sources, including both traditional and alternative data, and that your data can be easily accessed and integrated into your risk decisioning workflows.

  • Ease-of-Use: Do you need to rely on vendors or your IT team to implement any new changes in your decisioning processes, or can you make changes yourself? Look for credit risk management software that is business-user friendly, with an intuitive, low-code UI, drag-and-drop processes, and easy visualization so you can make changes in minutes. 

  • Embedded Intelligence: Make sure you have access to your decisioning data and the ability to use advanced analytics and embedded intelligence to understand your decisioning performance and optimize accordingly.

  • End-to-End: Can you make decisions across the entire customer journey, all in one platform? Eliminate siloed processes and disparate systems with end-to-end decisioning that allows you to onboard customers seamlessly, detects and prevents fraud, optimizes collections treatment strategies, and enables personalized, relevant product offerings (including upsell/cross-sell opportunities) across the lifecycle.

  • Case Management: Not every decision can be automated – but with case management integrated into your decisioning, you can streamline referral handling for frictionless investigations.

Just like Islamic banking beautifully blends tradition and innovation, so too can your risk decisioning technology. Incorporating advanced technology in your risk assessments, including AI/ML, allows you to respect the traditional values of Islamic banking while embracing technological innovation to meet the dynamic needs of today’s customers. And if you can’t replace all existing technology with upgraded solutions, start small and integrate new processes and solutions alongside existing systems to start reaping the benefits of automation as quickly as possible. 

By integrating these advanced technologies, you can foster an environment of innovation, driving the industry towards a more inclusive, efficient, and forward-thinking future.


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What Should We Expect to See From Embedded Finance in 2024?

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What Should We Expect
to See From Embedded Finance in 2024?

Embedded finance, the integration of financial services into non-financial products and services, is a hot topic in the industry – and The Fintech Times is highlighting the latest trends, challenges, and opportunities that embedded finance has to offer. In this article, Provenir’s Executive Vice President of North America, Kathy Stares, shares her thoughts on how embedded finance is poised to improve financial inclusion, making financial services far more accessible for all. 

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Provenir Appoints Kris Emerton-Jones as Sales Director, APAC

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Provenir Appoints Kris Emerton-Jones as Sales Director, APAC

The appointment demonstrates Provenir’s ongoing commitment to providing AI-powered risk decisioning solutions to the region

SINGAPORE – Mar. 27, 2024 – Provenir, the global leader in AI-powered risk decisioning software, today announces the appointment of Kris Emerton-Jones as its new Sales Director for APAC. In this role, Emerton-Jones will oversee all sales operations and business development activities for the region. 

Based in Provenir’s Singapore office, Emerton-Jones is responsible for expanding the company’s customer base across the region and serving the growing number of financial services providers seeking to drive business transformation through the use of intelligent decisioning technology.  

Emerton-Jones brings more than 20 years B2B enterprise sales experience within the technology/software industry, and more than nine years in senior management leading teams across APAC focused on financial services. Prior to joining Provenir, he held senior positions at FIS, Experian, CredoLab Singapore and Fitch Singapore. 

“Consumers increasingly expect instant, personalized decisions and product offers,” said Bharath Vellore, General Manager, Provenir APAC. “This customer imperative is driving demand for our flexible, scalable platform that provides financial services providers with easy access to data, deep insights and the agility to quickly respond to changing economic conditions. Kris brings extensive expertise in credit risk decisioning solutions having consulted with hundreds of organizations throughout his career. His industry knowledge and experience in developing high performing teams will help us engage with the growing number of organizations seeking our AI-driven risk decisioning platform.” 

“Provenir has a very unique value proposition focused on empowering organizations to react quickly to changing market conditions and easily scale to support growth,” said Emerton-Jones. “I am excited to be part of this innovative team and look forward to helping organizations in the region deliver exceptional customer experiences while managing risk.”

About Provenir

Provenir helps fintechs and financial services providers unlock the secret to smarter credit risk decisioning. 

Provenir’s AI-powered platform brings together the power of decisioning, data, and case management to drive intelligent decisions. This unique offering gives organizations the ability to power decisioning innovation across the full customer lifecycle, driving improvements in the customer experience, access to financial services, business agility, and more. 

Provenir works with disruptive financial services organizations in more than 50 countries and processes more than 4 billion transactions annually.

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